Captions & Subtitles

Why You Should Have SoundsRight Caption and Subtitle All Your Videos and Podcasts

Adding captions and subtitles to your online videos and podcasts increases traffic from search engines, engages and encourages folks to watch and listen longer and, ultimately, makes it easier for more people to find your work. How?

  • Captions make your videos and podcasts searchable. When you add captions, search engines can index all the words and search terms in your project, not just those in your title, description and tags. (Search engines index text, not video and audio signals.)
  • Captions help viewers stay engaged. Research indicates that viewers, who watch captioned videos, watch longer. Watch time is one of the key factors that YouTube considers in its ranking algorithm.
  • Captions make your videos and podcasts accessible to many more viewers, including those watching and listening in sound sensitive environments, those who are deaf and hard of hearing (35 million, just in the U.S.), and those who speak or are learning English as a second language.
  • Subtitles in foreign languages expand your potential audience even further. Nearly 70 percent of YouTube views come from non-English speaking countries. That means that, if your video is available only in English, you’re not reaching as many as 7 out of every 10 potential viewers.

SoundsRight provides subtitles in many languages, including Spanish, German, French, Italian and Russian.

Give us a call at 800-608-3055, and tell us about your project and the language(s) you need.